What are Nofollow Links? Complete Guide

What are Nofollow Links

Nofollow links are a type of hyperlink attribute used in HTML to instruct search engines not to follow or crawl a particular link. These links are commonly used to control the flow of link juice, which is the SEO value or ranking power passed from one webpage to another through hyperlinks. Nofollow links were introduced to combat spammy and manipulative SEO practices and help search engines better understand the quality and intent of links on a webpage.

Here’s a Detailed Explanation of Nofollow Links:

HTML Attribute:

Nofollow links are implemented using the “nofollow” HTML attribute within the anchor (a) tag. When added to a hyperlink, this attribute tells search engine crawlers not to follow the link or take it into account when calculating search engine rankings.

Example: <a href=”https://example.com” rel=”nofollow”>Visit Example.com</a>


  • Combat Spam: Nofollow links were originally introduced by search engines like Google to combat link spam, where websites were artificially inflating their search rankings by creating numerous low-quality or irrelevant backlinks.
  • User-generated Content: Websites often use nofollow link for user-generated content, such as comments and forum posts, to prevent any potentially harmful or spammy links from impacting their own SEO.

SEO Impact:

  • No Link Juice Transfer: Search engines like Google do not pass PageRank through nofollow links. This means that the linked webpage doesn’t receive any SEO benefit from the linking page.
  • Indexing: While nofollow links won’t directly affect search engine rankings, they can still be indexed by search engines, potentially leading to traffic or exposure.

How to Add Nofollow Links:

  • To create a nofollow link, add the rel="nofollow" attribute to the anchor tag.
  • For example, in WordPress, you can check a box or use plugins to automatically add nofollow attributes to links within comments or specific URLs.

When to Use Nofollow Links:

  • Untrusted Sources: Links from untrusted or user-generated content should be nofollowed to prevent potential spam from impacting your site’s SEO.
  • Paid Links: Any paid links or sponsored content should have nofollow attributes to comply with search engine guidelines.
  • User-generated Content: When allowing users to post content with links on your website, it’s a good practice to add nofollow attributes to those links.
  • Advertisements: Links within advertisements, especially if they are paid placements, should be nofollowed.

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Dofollow Links:

  • In contrast to nofollow links, regular links without the “nofollow” attribute are often referred to as “dofollow” links. These links do pass PageRank and can influence search engine rankings.

Search Engine Guidelines:

  • Search engines like Google provide guidelines on the use of nofollow link. It’s essential to stay updated with their recommendations and policies to ensure compliance and avoid potential penalties.

Advantage and Disadvantage of Nofollow Links

Nofollow links are HTML attributes used in hyperlinks to instruct search engines not to follow the link or pass any SEO value to the linked page. They are often used for various reasons, and they come with both advantages and disadvantages:

Advantages of Nofollow Links:

  • Control Over Linking: Nofollow links allow website owners and content creators to have control over the flow of PageRank and SEO value. You can use them strategically to prevent the transfer of SEO authority to low-quality or untrustworthy websites.
  • User-generated Content: Nofollow link are commonly used for user-generated content platforms like forums, comments sections, and social media. They help prevent spammers from manipulating search engine rankings by adding links in these areas.
  • Paid Links: When you have sponsored or paid content that includes links, using nofollow attributes is a way to comply with search engine guidelines (e.g., Google’s Webmaster Guidelines) and avoid potential penalties for selling links.
  • Untrusted Links: If you’re unsure about the quality or trustworthiness of a particular link, using nofollow can protect your website from associating with potentially harmful or spammy sites.
  • Legal Compliance: In some cases, nofollow link are used to comply with legal requirements or regulations, such as disclosing affiliate relationships or paid endorsements.

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Disadvantages of Nofollow Links:

  • Loss of SEO Benefits: The primary disadvantage of nofollow links is that they do not pass any SEO value. If you have legitimate, high-quality links to your website, using nofollow tags on them means you miss out on potential improvements in search engine rankings.
  • Reduced Crawl Depth: Search engines may not crawl as deeply into your site if they encounter a lot of nofollow link. This can potentially affect the indexation of your content.
  • Missed Traffic Opportunities: Nofollow link won’t directly drive organic traffic to your site, as they don’t contribute to search engine rankings. However, they can still send referral traffic if users click on them.
  • Complex Linking Strategies: Managing a website’s internal and external links can become more complex when using nofollow attributes, as you need to make strategic decisions about which links to follow and which to nofollow.
  • Overuse of Nofollow: Overusing nofollow tags on your site’s links can signal to search engines that you’re trying to manipulate rankings. This could potentially lead to negative SEO consequences.

Difference Between DoFollow or Nofollow Links

Dofollow and nofollow are two types of HTML link attributes used in web development to control how search engines and web crawlers treat hyperlinks on a webpage. These attributes can impact a website’s search engine optimization (SEO) and can affect how search engines index and rank the linked content. Here are the main differences between dofollow and nofollow link:

Dofollow Links:

  • Default Behavior: When you create a hyperlink in HTML without specifying the “nofollow” attribute, it is considered a dofollow link by default.
  • Search Engine Crawling: Search engines follow dofollow links and consider them as votes of confidence for the linked content. This means they may crawl and index the linked pages.
  • SEO Impact: Dofollow links are valuable for SEO because they can pass link equity (also known as PageRank) from one page to another. This can help improve the search engine ranking of the linked page.
  • User Experience: Dofollow links are typically used for editorial links, endorsements, and recommendations. They are meant to provide value to users by directing them to relevant and trustworthy content.

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Nofollow Links:

  • Attribute: To create a nofollow link, you add the rel="nofollow" attribute to the HTML anchor tag <a>. For example: <a href="https://example.com" rel="nofollow">Link</a>.
  • Search Engine Crawling: Search engines do not follow nofollow link and do not pass link equity through them. They essentially tell search engines, “Do not consider this link when determining the ranking of the linked page.”
  • SEO Impact: Nofollow link do not directly impact the SEO of the linked page because they don’t transfer PageRank. However, they can still drive traffic and provide value to users.
  • Use Cases: Nofollow link are often used in user-generated content, comments, advertisements, or any situation where the website owner does not want to vouch for the credibility of the linked content. They are also used to prevent spammy or low-quality links from influencing search engine rankings.


In summary, nofollow links are a tool used in HTML to tell search engines not to follow or pass SEO value to a particular link. They are essential for maintaining the quality and integrity of a website’s SEO, especially in situations involving untrusted or user-generated content and sponsored links. Properly using nofollow link can help you avoid SEO penalties and ensure that your website’s SEO efforts are focused on high-quality, relevant links.

About Ravendra Singh

Hello friends, I am Ravendra Singh, the Founder of News Beed. I am a blogger and digital creator. Through this blog, you can access information related to Digital Marketing and Blogging. If you find our articles informative, you can also share them with your friends. You can follow us on social media platforms as well.

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