Advanced Digital Marketing Course Syllabus 2024

Advanced Digital Marketing Course Syllabus 2024

An advanced digital marketing course syllabus typically covers a wide range of topics to provide participants with in-depth knowledge and practical skills in the field. The syllabus may vary among different institutions and training providers, but here’s a comprehensive overview of what an advanced digital marketing course might include:

Introduction to Digital Marketing

  • What is marketing?
  • What is digital marketing?
  • Why are people going online?
  • Key concepts of digital marketing
  • Benefits of digital marketing
  • How digital marketing evolved
  • Who’s using digital marketing?
  • How traditional and digital media differ?
  • What are inbound and outbound marketing?
  • Understand the future of digital marketing
  • What is the Internet and how it works?
  • How the internet evolved?
  • What is a search engine?
  • Types of search engine
  • How does the search engine work?
  • Why is google the world’s best search engine?
  • Ranking factors of google
  • What are the reasons for yahoo’s failure?
  • Tools required in digital marketing
  • What is advertising?
  • What is online advertising?
  • What is AdWords?
  • Some of the best digital marketing case studies
  • Career scope in Digital Marketing

Website Design Guidelines

  • What is the Website?
  • What is www?
  • What are the different types of websites?
  • Web page vs website
  • Difference between blog vs website
  • Components of the website
  • Purpose of creating websites
  • How to build a web page?
  • Web design vs web development
  • What makes a website user-friendly?
  • Dynamic vs Static website
  • What are responsive websites?
  • Build your own portfolio website

Domain Registration and Hosting

  • What is domain & subdomain name?
  • Parts of domain name
  • How to choose a domain name?
  • What is the Protocol?
  • What is IP address
  • What is web hosting?
  • What is Uptime
  • Types of Web Hosting
  • How to buy domain and hosting?
  • Costs of a domain name
  • Buying and managing domains
  • Importance of server security
  • What is SSL certification?
  • When your site goes down what will happen?
  • What is the page authority and domain authority?

WordPress Website Creation

  • What is WordPress?
  • Understanding WordPress and it’s functioning?
  • Features of WordPress
  • Advantages and disadvantages of WordPress
  • com vs
  • Sites built with WordPress
  • How to Install WordPress?
  • Editing the page and change the site title
  • Add and edit a menu
  • Blog page design
  • Adding a video to your website
  • Add social sharing buttons
  • Working with dashboard
  • What are Plugins and their uses?
  • What is the widget and how to use it
  • Creation of Pages and Menus
  • The importance of homepage
  • Terms, Privacy, and Disclaimers
  • Difference between Posts and Pages
  • Integrating google analytics
  • Adding a site to webmaster tools

Search Engine Optimization Syllabus

  • Introduction and Understanding of SEO?
  • How does Search Engine work?
  • Basics of SEO
  • On-Page SEO vs Off-Page SEO
  • What is the main purpose of using keywords in SEO?
  • Some important SEO tools
  • What is link building and why does it matter?
  • What are backlinks?
  • What is an outbound link?
  • Difference between do-follow and no-follow links
  • What are meta tags
  • What is an anchor text?
  • What is robots.txt?
  • What is the landing page?
  • Latest updates in Google search algorithm
  • Panda algorithm vs Penguin algorithm
  • How to remove toxic links to a site?
  • What is Sitemap? How is it important?
  • What is social bookmarking?
  • What is social networking?
  • What is RSS feed?
  • What are google sitelinks?
  • What is google my business?
  • Popular SEO Blogs to follow.
  • What is Alexa Ranking?
  • Why we use content marketing for SEO?

Also, Read This: What is Digital Marketing in Hindi

On-Page SEO

  • Keyword Research with Google Keyword Planner.
  • What is the difference between
  • keywords stuffing & KW placement
  • How to Select a Domain Name?
  • Page Naming {URL Structuring} and
  • Folder Naming
  • Image Naming, Image Title and ALT Tags
  • Creation
  • What are Meta Tags, Description.
  • Robots, Keywords, Author
  • Redirection Tags
  • Headings Tags {H1 to H6}
  • What is Content Writing?
  • SEO Friendly Content Writing {Insert
  • keywords in content}
  • Anchor Text, Link Title
  • Internal linking
  • text file use and creation
  • HTML Sitemap creation
  • XML Site Map Creation
  • Site Tracking Tools (Google Webmaster
  • Tool, Google Analytics Tool)
  • Why is Alexa?
  • Alexa Integration

Off-Page SEO

  • What is OFF-Page Optimization?
  • What are Backlinks?
  • Why Backlinks are Important?
  • How to Get Backlinks?
  • Difference Between Do-Follow and
  • No-Follow Backlinks
  • What is Google Page Rank?
  • How to Increase Page Rank?
  • Search Engine Submissions
  • Directory Submissions
  • Article Writing and submissions
  • Press Release writing and submissions
  • Blog Posting and comment writing
  • Classifieds posting
  • Forum Posting
  • Business Listing
  • Social Bookmarking
  • Social Networking
  • RSS Feeds
  • Do’s and Dont’s of link building
  • Easy link acquisition techniques
  • Domain Authority & How to Increase
  • Understand Search Engines & Google

Keyword Research and Planning

  • What are Keywords?
  • Types of Keywords
  • Keyword-based on length
  • History of Keyword Research
  • Why is keyword research important?
  • LSI Keywords
  • What is the keyword research process?
  • Understanding your target market
  • What is Keyword Density, and does it matter?
  • Know what your people want
  • How to use google keyword planner?
  • How to do the business analysis?

Content Writing

  • What is content writing
  • Introduction to the different types of Contents
  • How to improve writing skills?
  • How to write SEO optimized content?
  • Use of proper Tags (h1, h2, h3)
  • Attractive Title and Headings
  • Anchor Texts
  • How to count words
  • Understanding your audience
  • Write for users, not for google
  • What makes good content?

Social Media Optimization Syllabus

  • What is Social Media Optimization?
  • What is Social Media Marketing (SMM)?
  • Search Engine Optimization vs Social Media Optimization
  • List of social media
  • Importance of social media
  • How social media Affects SEO?
  • How to promote business through SMO
  • What is Viral Marketing
  • Social media success tracking tools?
  • What type of social media content converts best?
  • What is the responsibility of a social media manager?
  • Top social media marketing tools to consider?
  • Some common social media mistakes

Facebook Marketing Syllabus

  • Facebook Insights
  • Facebook Algorithms
  • Ad Practices for Ad Content
  • Facebook Targeting Options
  • Retargeting or Facebook Exchange
  • Facebook Page Management
  • Twitter Marketing
  • Introduction to Twitter Marketing
  • Do’s and Don’ts of Twitter Marketing
  • Twitter Ads – Content & Targeting
  • Influencer Marketing
  • Power of Twitter and use of hashtags
  • Tools and Measurement

LinkedIn Marketing

  • Introduction to LinkedIn
  • How to Market
  • Personal marketing
  • Brand Marketing
  • LinkedIn Ads
  • LinkedIn Campaigns

Instagram Marketing

  • Creating a Business Page
  • Marketing Tools and Ads
  • Influencer Marketing on Instagram
  • Strategy How to Drive Engagement
  • Switching Accounts
  • Lead Generation through Instagram

Viral Marketing

  • Understanding About Trends
  • Searching Trends
  • Creating Content Go Viral
  • Omni Channel Approach

Quora Marketing

  • Introduction of Quora Ads
  • Type of Ads Campaigns
  • Quora Pixel Code Installation
  • How to Create Ads
  • Remarketing in Quora

True Caller Marketing

  • Introduction of True Caller
  • True Caller Campaigns
  • How to Create Ads
  • Remarketing in True Caller

Pinterest Marketing Syllabus

  • Why use Pinterest for business?
  • How to set up a Pinterest account for your business
  • Analyze Work
  • Spice Up Your Strategy
  • How to Create Popular Pins
  • Images that Work

YouTube Marketing Syllabus

  • YouTube Channel Creation
  • Video Creation, Uploading and Optimization
  • Video Content and story line ups
  • Channel Monetization
  • How to earn like a Boss
  • Case Study

Google Algorithms

  • Intro to Google Algorithm
  • Types of Google Algorithms
  • How Algorithms works
  • How to adjust Algorithms
  • Check if you have been hit by any of them
  • Major Google Algorithm changes and Penalties

Social Media Automation

  • How to Automate social media
  • Tools to Automate social media
  • What you Can & Can’t Automate
  • Automating Social Media Reporting & Analytics
  • Find the best time to share
  • Rules of Smart Social Media Automation

Google Search Console

  • Understanding of Google Search Console
  • Using Google Search Console to Increase Traffic
  • Crawl Stats Vs Crawl Error
  • Removing Spam Backlinks from Website
  • Index Pages in Google Search Console

Google Analytics

  • Introduction of Google Analytics
  • Data Analysing with Google Analytics
  • Checking User Behavior
  • Tracking Traffic from Different Source
  • Using Analytics Date for Retargeting


  • Intro to Geo-Targeting
  • IP Based Geo-Targeting
  • How to reach visitors from different countries
  • Keyword Selection Based on Geographic Targeting
  • Tracking Email location
  • Website Planning Based on Geographic Targeting

Google AdSense

  • Money Making with AdSense
  • Easy Steps for AdSense
  • How to Approve AdSense Account
  • Placing Ads to Website

Google AdWords Syllabus

  • What is AdWords?
  • Ads Placement
  • How to get approval for AdWords?
  • How to get Ads on your Blog/YouTube
  • Content and traffic strategy
  • Guidelines and requirements

Online Display Advertising

  • Marketing Objectives to Display Advertisement
  • Display Ad Formats & Tools
  • Audience Targeting
  • Remarketing and Advanced Audience Selection
  • Dynamic Display Ads
  • Payment Modules

E-commerce Marketing Syllabus

  • What is Ecommerce Website
  • E-Commerce Marketing concepts
  • The online purchasing decision
  • Top Motivators for Shopping Online
  • Advantages of eCommerce
  • Use affiliate marketing for eCommerce strategy

Email Marketing

  • Understanding & Benefits of Email Marketing
  • How to write Effective content and subject line?
  • Why Email automation is required?
  • Designing an effective Email campaign
  • Tracking Email Marketing Reports
  • Email Guidelines

SMS Marketing

  • Introduction to SMS Marketing
  • Why SMS Marketing
  • Kinds of SMS
  • Promotional SMS
  • Transactional SMS
  • How to Integrate SMS on Software’s

Mobile Marketing

  • What is Mobile Marketing?
  • Methods of Mobile Marketing
  • How to create a mobile website?
  • Why Focus on Smartphone Apps
  • Advertising on Mobile App
  • Importance and Future Scope

App Store Optimization

  • Why it’s important?
  • How is App SEO done?
  • Character Limit in Title and description
  • Why rating and reviews are important factors
  • Advertise your application

Affiliate Marketing Syllabus

  • An introduction to affiliate Marketing
  • Types of Affiliate Programmers
  • When do you use Affiliate Marketing?
  • Top Affiliate Earners in India
  • Choose best affiliate networks
  • Grow your Business with Affiliate Marketing?

Lead Generation

  • Lead Capture
  • Lead Magnets
  • Landing Page Conversion Techniques
  • Lead Scoring

Read Also:- What is Chatgpt Step by Step

Money-Making Secrets

  • How do I make money successfully?
  • How entrepreneurs are making money?
  • How can You earn a lot of money?
  • Secret ways to make money online
  • How to keep your business growing?
  • The average person can become a millionaire


  • Introduction of ORM
  • Reputation Problems
  • Eliminating Negative Website
  • Consumer Complaint Sites

Photo Editing

  • Basic of Photoshop
  • Editing Image
  • Crating Creatives
  • Basic of Canva
  • Marking Ads with Canva & Hacks of Canva

Video Marketing & Editing

  • Basic of Video Marketing
  • Hacks of Video Marketing
  • Basic of Filmora & Final Cut Pro
  • A-Z Video Editing


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