Advanced Digital Marketing Course Syllabus 2024

An advanced digital marketing course syllabus typically covers a wide range of topics to provide participants with in-depth knowledge and practical skills in the field. The syllabus may vary among different institutions and training providers, but here’s a comprehensive overview of what an advanced digital marketing course might include:

Table of Contents

Introduction to Digital Marketing

What is marketing?
What is digital marketing?
Why are people going online?
Key concepts of digital marketing
Benefits of digital marketing
How digital marketing evolved
Who’s using digital marketing?
How traditional and digital media differ?
What are inbound and outbound marketing?
Understand the future of digital marketing
What is the Internet and how it works?
How the internet evolved?
What is a search engine?
Types of search engine
How does the search engine work?
Why is google the world’s best search engine?
Ranking factors of google
What are the reasons for yahoo’s failure?
Tools required in digital marketing
What is advertising?
What is online advertising?
What is AdWords?
Some of the best digital marketing case studies
Career scope in Digital Marketing

Website Design Guidelines

What is the Website?
What is www?
What are the different types of websites?
Web page vs website
Difference between blog vs website
Components of the website
Purpose of creating websites
How to build a web page?
Web design vs web development
What makes a website user-friendly?
Dynamic vs Static website
What are responsive websites?
Build your own portfolio website

Domain Registration and Hosting

What is domain & subdomain name?
Parts of domain name
How to choose a domain name?
What is the Protocol?
What is IP address
What is web hosting?
What is Uptime
Types of Web Hosting
How to buy domain and hosting?
Costs of a domain name
Buying and managing domains
Importance of server security
What is SSL certification?
When your site goes down what will happen?
What is the page authority and domain authority?

WordPress Website Creation

What is WordPress?
Understanding WordPress and it’s functioning?
Features of WordPress
Advantages and disadvantages of WordPress
com vs wordpress.org
Sites built with WordPress
How to Install WordPress?
Editing the page and change the site title
Add and edit a menu
Blog page design
Adding a video to your website
Add social sharing buttons
Working with dashboard
What are Plugins and their uses?
What is the widget and how to use it
Creation of Pages and Menus
The importance of homepage
Terms, Privacy, and Disclaimers
Difference between Posts and Pages
Integrating google analytics
Adding a site to webmaster tools

Search Engine Optimization Syllabus

Introduction and Understanding of SEO?
How does Search Engine work?
Basics of SEO
On-Page SEO vs Off-Page SEO
What is the main purpose of using keywords in SEO?
Some important SEO tools
What is link building and why does it matter?
What are backlinks?
What is an outbound link?
Difference between do-follow and no-follow links
What are meta tags
What is an anchor text?
What is robots.txt?
What is the landing page?
Latest updates in Google search algorithm
Panda algorithm vs Penguin algorithm
How to remove toxic links to a site?
What is Sitemap? How is it important?
What is social bookmarking?
What is social networking?
What is RSS feed?
What are google sitelinks?
What is google my business?
Popular SEO Blogs to follow.
What is Alexa Ranking?
Why we use content marketing for SEO?

Also, Read This: What is Digital Marketing in Hindi

On-Page SEO

Keyword Research with Google Keyword Planner.
What is the difference between
keywords stuffing & KW placement
How to Select a Domain Name?
Page Naming {URL Structuring} and
Folder Naming
Image Naming, Image Title and ALT Tags
Creation
What are Meta Tags, Description.
Robots, Keywords, Author
Redirection Tags
Headings Tags {H1 to H6}
What is Content Writing?
SEO Friendly Content Writing {Insert
keywords in content}
Anchor Text, Link Title
Internal linking
text file use and creation
HTML Sitemap creation
XML Site Map Creation
Site Tracking Tools (Google Webmaster
Tool, Google Analytics Tool)
Why is Alexa?
Alexa Integration

Off-Page SEO

What is OFF-Page Optimization?
What are Backlinks?
Why Backlinks are Important?
How to Get Backlinks?
Difference Between Do-Follow and
No-Follow Backlinks
What is Google Page Rank?
How to Increase Page Rank?
Search Engine Submissions
Directory Submissions
Article Writing and submissions
Press Release writing and submissions
Blog Posting and comment writing
Classifieds posting
Forum Posting
Business Listing
Social Bookmarking
Social Networking
RSS Feeds
Do’s and Dont’s of link building
Easy link acquisition techniques
Domain Authority & How to Increase
Understand Search Engines & Google

Keyword Research and Planning

What are Keywords?
Types of Keywords
Keyword-based on length
History of Keyword Research
Why is keyword research important?
LSI Keywords
What is the keyword research process?
Understanding your target market
What is Keyword Density, and does it matter?
Know what your people want
How to use google keyword planner?
How to do the business analysis?

Content Writing

What is content writing
Introduction to the different types of Contents
How to improve writing skills?
How to write SEO optimized content?
Use of proper Tags (h1, h2, h3)
Attractive Title and Headings
Anchor Texts
How to count words
Understanding your audience
Write for users, not for google
What makes good content?

Social Media Optimization Syllabus

What is Social Media Optimization?
What is Social Media Marketing (SMM)?
Search Engine Optimization vs Social Media Optimization
List of social media
Importance of social media
How social media Affects SEO?
How to promote business through SMO
What is Viral Marketing
Social media success tracking tools?
What type of social media content converts best?
What is the responsibility of a social media manager?
Top social media marketing tools to consider?
Some common social media mistakes

Facebook Marketing Syllabus

Facebook Insights
Facebook Algorithms
Ad Practices for Ad Content
Facebook Targeting Options
Retargeting or Facebook Exchange
Facebook Page Management
Twitter Marketing
Introduction to Twitter Marketing
Do’s and Don’ts of Twitter Marketing
Twitter Ads – Content & Targeting
Influencer Marketing
Power of Twitter and use of hashtags
Tools and Measurement

LinkedIn Marketing

Introduction to LinkedIn
How to Market
Personal marketing
Brand Marketing
LinkedIn Ads
LinkedIn Campaigns

Instagram Marketing

Creating a Business Page
Marketing Tools and Ads
Influencer Marketing on Instagram
Strategy How to Drive Engagement
Switching Accounts
Lead Generation through Instagram

Viral Marketing

Understanding About Trends
Searching Trends
Creating Content Go Viral
Omni Channel Approach

Quora Marketing

Introduction of Quora Ads
Type of Ads Campaigns
Quora Pixel Code Installation
How to Create Ads
Remarketing in Quora

True Caller Marketing

Introduction of True Caller
True Caller Campaigns
How to Create Ads
Remarketing in True Caller

Pinterest Marketing Syllabus

Why use Pinterest for business?
How to set up a Pinterest account for your business
Analyze Work
Spice Up Your Strategy
How to Create Popular Pins
Images that Work

YouTube Marketing Syllabus

YouTube Channel Creation
Video Creation, Uploading and Optimization
Video Content and story line ups
Channel Monetization
How to earn like a Boss
Case Study

Google Algorithms

Intro to Google Algorithm
Types of Google Algorithms
How Algorithms works
How to adjust Algorithms
Check if you have been hit by any of them
Major Google Algorithm changes and Penalties

Social Media Automation

How to Automate social media
Tools to Automate social media
What you Can & Can’t Automate
Automating Social Media Reporting & Analytics
Find the best time to share
Rules of Smart Social Media Automation

Google Search Console

Understanding of Google Search Console
Using Google Search Console to Increase Traffic
Crawl Stats Vs Crawl Error
Removing Spam Backlinks from Website
Index Pages in Google Search Console

Google Analytics

Introduction of Google Analytics
Data Analysing with Google Analytics
Checking User Behavior
Tracking Traffic from Different Source
Using Analytics Date for Retargeting

Geo-Targeting

Intro to Geo-Targeting
IP Based Geo-Targeting
How to reach visitors from different countries
Keyword Selection Based on Geographic Targeting
Tracking Email location
Website Planning Based on Geographic Targeting

Google AdSense

Money Making with AdSense
Easy Steps for AdSense
How to Approve AdSense Account
Placing Ads to Website

Google AdWords Syllabus

What is AdWords?
Ads Placement
How to get approval for AdWords?
How to get Ads on your Blog/YouTube
Content and traffic strategy
Guidelines and requirements

Online Display Advertising

Marketing Objectives to Display Advertisement
Display Ad Formats & Tools
Audience Targeting
Remarketing and Advanced Audience Selection
Dynamic Display Ads
Payment Modules

E-commerce Marketing Syllabus

What is Ecommerce Website
E-Commerce Marketing concepts
The online purchasing decision
Top Motivators for Shopping Online
Advantages of eCommerce
Use affiliate marketing for eCommerce strategy

Email Marketing

Understanding & Benefits of Email Marketing
How to write Effective content and subject line?
Why Email automation is required?
Designing an effective Email campaign
Tracking Email Marketing Reports
Email Guidelines

SMS Marketing

Introduction to SMS Marketing
Why SMS Marketing
Kinds of SMS
Promotional SMS
Transactional SMS
How to Integrate SMS on Software’s

Mobile Marketing

What is Mobile Marketing?
Methods of Mobile Marketing
How to create a mobile website?
Why Focus on Smartphone Apps
Advertising on Mobile App
Importance and Future Scope

App Store Optimization

Why it’s important?
How is App SEO done?
Character Limit in Title and description
Why rating and reviews are important factors
Advertise your application

Affiliate Marketing Syllabus

An introduction to affiliate Marketing
Types of Affiliate Programmers
When do you use Affiliate Marketing?
Top Affiliate Earners in India
Choose best affiliate networks
Grow your Business with Affiliate Marketing?

Lead Generation

Lead Capture
Lead Magnets
Landing Page Conversion Techniques
Lead Scoring

Money-Making Secrets

How do I make money successfully?
How entrepreneurs are making money?
How can You earn a lot of money?
Secret ways to make money online
How to keep your business growing?
The average person can become a millionaire

ORM

Introduction of ORM
Reputation Problems
Eliminating Negative Website
Consumer Complaint Sites

Photo Editing

Basic of Photoshop
Editing Image
Crating Creatives
Basic of Canva
Marking Ads with Canva & Hacks of Canva

Video Marketing & Editing

Basic of Video Marketing
Hacks of Video Marketing
Basic of Filmora & Final Cut Pro
A-Z Video Editing

Conclusion:

Celebrate your one-year milestone by enrolling in News Beed’s premier Digital Marketing Course in India. Immerse yourself in a comprehensive program that offers extensive hands-on experience essential for success in major digital marketing platforms. Our course not only provides industry-recognized certification but also assures 100% Placement Assistance, ensuring your success in the dynamic field of digital marketing. Join us and thrive in the world of digital marketing!

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