Top Digital Marketing Interview Questions and Answers

Q1. What is digital marketing?

Ans: Digital marketing is a process in which the product or service is promoted using the internet and digital means. It uses websites, social media, search engines, emails, mobile apps etc. Its purpose is to reach as many people as possible through online medium.

Q2. What is the difference between digital marketing and traditional marketing?

Ans: In traditional marketing we use TV, radio, newspapers, banners etc., whereas in digital marketing online mediums like website, social media, email etc. are used. Digital marketing is more targeted, measurable and low cost.

Q3. What is SEO?

Ans: SEO (Search Engine Optimization) is a process through which we get our website better rank in search engines so that it can get maximum traffic. The main objective of SEO is to bring the website to the first page in search engines like Google.

Q4. What is SEM?

Ans: SEM (Search Engine Marketing) is a paid marketing technique in which we spend money to show our website on top in search engines. Its main objective is to bring immediate traffic. Google Ads is most used in this.

Q5. What is PPC?

Ans: PPC (Pay Per Click) is an online advertising model in which the advertiser pays for every click. Example: If you are running Google Ads and someone clicks on your ad, then you have to pay some money in return.

Q6. What is Google Ads?

Ans: Google Ads is Google’s advertising service through which you can show ads on search results, YouTube, websites, and apps. In this, you can run ads based on Keywords, Location, Language, Audience etc.

Q7. What does CTR mean in digital marketing?

Ans: CTR (Click Through Rate) shows how many people saw your ad and how many of them clicked on it. It is measured in percentage.

Formula: (Clicks / Impressions) x 100

Q8. What is Bounce Rate?

Ans: Bounce Rate is the percentage of users who visited your website but left after viewing the same page.

A high bounce rate means that the visitor is not interested in your website or the UX is not good.

Q9. What is Conversion Rate?

Ans: Conversion Rate shows how many visitors visited your website and took an action – such as filling a form, making a purchase, taking a subscription, etc.

Formula: (Conversions / Total Visitors) x 100

Q10. What is Funnel in Digital Marketing?

Ans: Funnel is a marketing model in which the user is divided into different stages:

Awareness

Interest

Decision

Action

Q11. How many types of SEO are there?

Ans: There are mainly three types of SEO:

On-Page SEO
Off-Page SEO
Technical SEO

Q12. What is the difference between On-Page SEO and Off-Page SEO?

Ans: Difference between On-Page SEO and Off-Page SEO:

On-Page SEO: Work done inside the website such as title, content, headings, keywords, image alt tags etc.

Off-Page SEO: Work done outside the website such as creating backlinks, social sharing, guest posting etc.

Q13. How is Keyword Research done?

Ans: To do Keyword Research, you can use tools like Google Keyword Planner, Ubersuggest, Ahrefs, SEMrush.

Steps:

Decide topics related to your business

Find related keywords

Check their search volume and difficulty

Choose low-competition and high-search keywords

Q14. What is Meta Title and Meta Description?

Ans: Meta Title and Meta Description:

Meta Title: This is the title of the page that appears in the search engine results.

Meta Description: This is a short description of the page that appears in the search results below the title. Both of these play an important role in SEO.

Q15. What is Backlink?

Ans: When another website gives a link to your website, it is called a backlink.

Backlinks are important for SEO because they increase the authority and trust of the website.

Q16. What is DA and PA?
Ans: DA and PA:
DA (Domain Authority): It is a score that shows how trustworthy your website is.
PA (Page Authority): It tells the authority of a particular page.
Both scores are given by a company named Moz and range between 0 to 100.

Q17. What are Robots.txt and Sitemap.xml?
Ans: Robots.txt and Sitemap.xml:
Robots.txt: It is a file that tells the search engine which pages to crawl and which not to.
Sitemap.xml: It is a list of all the important URLs of the website which helps the search engine to crawl the website correctly.

Q18. What is Canonical Tag?
Ans: If the same content is present on multiple pages on your website, then Canonical Tag tells which page is original. This prevents the problem of duplicate content and improves SEO.

Q19. What is the difference between 301 Redirect and 404 Error?

Ans: Difference between 301 Redirect and 404 Error:

301 Redirect: It is a permanent redirect that sends one URL to another.

404 Error: This error occurs when a page does not exist or has been deleted.

Q20. How to create SEO Friendly URL?

Ans: SEO Friendly URL is short, clear and keyword-rich. It does not contain special characters and words are joined with hyphens (-).

Example:

False: www.example.com/page?id=123

False: www.example.com/digi