Hello friends! Today we will understand SEO (Search Engine Optimization) in detail in easy language. First of all, let’s know what SEO is. Its full form is Search Engine Optimization, which means improving your website for search engines. When we search for any information on search engines like Google, Bing or Yahoo, SEO plays an important role behind the results that we see at the top on SERP (Search Engine Result Page).
The main objective of SEO is that your website ranks on the right keywords and gets maximum traffic. This includes optimizing content, improving website speed and user experience and creating backlinks. With the help of SEO, not only does the visibility of your website increase, but you also get organic traffic, that is, visitors reach your site without any advertisement.
There are many types of SEO – like On-Page SEO, Off-Page SEO, Technical SEO and Local SEO. Each type has its own importance. For example, On-Page SEO involves website content and keyword optimization, while Off-Page SEO focuses on backlinks and promotion.
In today’s digital era, SEO has become a must for every business and blogger. It not only increases brand recognition but is also a great way to earn money online.
Top SEO Interview Questions Answers
1. What is SEO?
The full form of SEO is Search Engine Optimization. It is a process by which we can optimize our online content and get better traffic from search engines. Through SEO techniques, we optimize the content of the web page in such a way that it can rank at the top position in the search engine result page.
2. What is On page SEO?
On page SEO is a way to optimize the pages of a website. In this, we optimize content, keyword placement, description, title, URL structure, Internal Linking etc. for search engines.
3. What is Off page SEO?
The techniques adopted outside the website to improve the search engine ranking of the website are called off page SEO. Such as: creating backlinks, Social Media promotion, Guest Blogging etc.
4. How many types of SEO Techniques are there?
These are mainly of two types:
- White Hat SEO Techniques: The methods adopted to improve the ranking on the search engine which are according to the rules of the search engine are called White Hat SEO Techniques.
- Black Had SEO Techniques: The methods which improve the ranking of the website but these techniques are against the policies and rules of the search engine are called Black Had SEO.
5. What is Backlink?
When the link of a website is put on another website, it is called backlink. This is a method of search engine optimization. If the link of your website is a high authority website, then you will benefit from it in SEO.
6. What is Organic Traffic?
The number of visitors coming to your website is called traffic. You can bring traffic from many sources. If the traffic is coming from the search engine, then it is called organic traffic.
7. What are the Important Ranking Factors for SEO?
There are many factors to get better ranking in search engines such as:
Quality Content
Relevant Keywords
Quality Backlinks
Mobile Friendly Layout
8. What is Internal Linking?
When we create links of pages of the same site inside our website or blog, it is called internal linking.
9. What is External Linking?
When we create links of any other website inside our website, such links are called external links.
10. What are Nofollow Link and Dofollow Link?
We use nofollow and dofollow to tell the search engine whether to follow that link or not.
Nofollow – If there is any link on your site which you want Google not to follow and that link does not affect the SEO of your site, then you can make it a Nofollow link.
Dofollow – This is the opposite of Nofollow, that is, Google follows the Dofollow link and this affects SEO.
When a backlink is created, more focus is given on creating a dofollow backlink.
11. What is SERP? What is the full form of SERP?
The full form of SERP is “Search Engine Result Page”. Whenever we search something in a search engine, the page with the search result is called SERP. This word is used a lot in the field of SEO.
12. What is the use of keyword in SEO?
The use of keyword in SEO is very important. Search engines like Google work on the basis of keywords. The words and phrases searched on the search engine are called keywords. SEO optimized content is created by targeting the keyword according to its popularity and competition.
13. How to do Keyword Research?
First of all identify the main keyword related to your topic.
Find out other related keywords related to it.
Find out the search volume and competition level using keyword research tools like Ahref, Semrush etc.
14. What are Long Tail and Short Tail Keywords?
Keywords or sentences that are three or more words long are called long tail keywords.
15. What is Keyword Density?
Keyword density shows how many percent of keywords you have used in your content compared to the total words. Its formula is something like this: Keyword Density = (Number of Keywords/Total Words in Article) X 100
16. What is Keyword Difficulty?
Keyword difficulty or keyword competition shows how difficult or easy it is to rank on a keyword.
17. How to optimize SEO of a website?
To improve the SEO of a website, we have to do many things like:
Doing keyword research.
Writing quality content.
Increasing the loading speed of the website.
Creating quality backlinks.
Doing on page SEO.
Doing off page SEO etc.
18. What is ALT Attribute and what is its importance?
This is an attribute of HTML’s image tag which is used to make the image SEO optimized. If we use keywords in the alt attribute, then it is easy for the search engine to know what the content and image is about.
19. What is Meta Tag? How many types are there?
There are some tags in HTML that give information to the search engine about the content of the web page. Such tags are called meta tags. These tags are only in the source code and are not visible inside the web page.
There are many types of meta tags such as:
Meta Title
Meta Description
Meta Keywords
Robots Meta Tag
20. What is Meta Description? What is its use in SEO?
Meta Description is a type of HTML tag in which we write information about our content. If we are writing a blog post, then we write a short description of that post inside the Meta Description. This is very important for SEO. The information written in this section appears in the search engine’s result page (SERP).
21. What is Sitemap?
Sitemap is a type of file which contains information about all the pages of your website. It is like a blueprint. Sitemap helps search engines in crawling and indexing web pages.
22. What is Google Bot?
Google Bot is a type of software which keeps collecting information by visiting different websites on the internet. It crawls and indexes web pages.
23. What is Domain Authority (DA)?
Domain authority is a type of search engine ranking score created by Moz company. What are the chances of a website to rank on search engines. This score ranges from 0 to 100. The higher the score of the site, the better its SEO performance. To check DA, you can visit Moz’s website.
24. What is the word limit in Description and Title Tag?
Google shows the first 50-60 words of the title of a page and 160 words of meta description in SERP, so we should write 50 to 60 words in the title tag and 160 words in the description.
25. What are LSI Keywords?
The full form of LSI is Latent Semantic Indexing. Other keywords and search terms related to your target keywords are called LSI keywords. If you use these keywords in your content, then it is easy for the search engine to understand on which topic your content is made.
26. What is Anchor Text?
The text on which a hyperlink is created, the text on which we click to go to another page is called anchor text.
27. What is Google Algorithm?
Google algorithm is a complex system or program that determines which pages will appear in SERP when a user searches a query and what will be the order of those pages.
28. What are Google Panda and Penguin Updates?
Panda and Penguin updates are Google’s algorithms that improve the ranking of quality pages and negatively rank spammy websites.
Panda Updates: It penalizes low quality content. It negatively ranks content created against Google’s guidelines.
Penguin Updates: It penalizes websites with bad and spammy backlinks.
29. Where do you check your website traffic?
You can check your website traffic in Google Analytics. For this, you will have to link your website to Analytics.
30. What is Crawling and Indexing?
Crawling: When the bots of a search engine look at all the content of a website, that process is called crawling.
Indexing: When the search engine organizes the crawled content and stores it in its database, it is called indexing.
31. What does Error 404 Page mean?
Error 404 or 404 Not Found is a standard response code of Hypertext Transfer Protocol (HTTP) which indicates that the browser is able to communicate with the requested server but the server is not able to find the file that we want to see.
32. What does 301 Redirect mean?
When a person visits a URL but is sent to another page, it is called a redirect. 301 redirect is a type of permanent redirect which tells the search engine that the file has been permanently moved to another location.
33. Which tools are used for SEO?
Although there are many tools, but the most used tools are as follows:
Google Analytics
Google Search Console
Google Keyword Planner
Ahref
Semrush
Ubersuggest
34. What is AMP and what are its benefits?
The full form of AMP is Accelerated Mobile Pages. It is an open source framework created by Google and Twitter using which web pages can be made mobile friendly and fast loading.
35. What is Google’s RankBrain?
Rankbrain is a part of Google’s search algorithm. Which tries to understand the user’s intent using machine learning.
36. Is it necessary to use HTTPS in the website for better SEO?
The full form of HTTPS is HyperText Transfer Protocol Secured which is more secure than HTTP. Google prefers secure websites, so we should always use HTTPS.
37. What is Google Search Central or Webmaster Tool? What is its use?
Google Search Central or Webmaster Tool is a platform created by Google for website publishers from where we can see the performance of our website on the search engine. With the help of this tool, we can see which pages of our website are ranked at which position, which keywords are getting traffic.
38. How to remove bad backlinks of your website?
First of all identify bad backlinks
Make a complete list of such backlinks in a text file
Select your website in the disavow links tool in Google search console and upload the file of links
39. What is CTR?
The full form of CTR is Click Through Rate. CTR tells us how many percent of the people who see our website on the search engine reach our website by clicking on the link.
40. What is Bounce Rate?
Bounce rate tells us how many percent of visitors are coming to the website who return after seeing only one page and do not visit any other page of the website.
41. What is the difference between Organic, Paid and Referral Traffic?
Organic Traffic: Free traffic coming from search engines is called organic traffic.
Paid Traffic: Traffic coming from advertisements on search engines is called paid traffic.
Referral Traffic: Traffic coming to any website other than search engines is called referral traffic.
42. What is featured Snippet in Google?
Sometimes Google gives some information at the top of its SERP, this is called rich snippet. This information is taken from within the web page itself. In this snippet, a brief answer to the searched question, image, page title etc. are shown.
43. What is Keyword Stemming?
Keyword stemming is a method by which Google is able to understand the different forms of a keyword. For example, Buy is a word which has different forms like buys, buying and bought. Similarly, there are many words which are identified to find out the intent of the user.
44. What is Guest Posting?
When we write an article on someone else’s blog, it is called guest posting. By writing a guest post, you can create a backlink for your website.
45. What is a Mobile Friendly website? Is it important for SEO?
A website that can be viewed on mobile without any problem is called a mobile friendly website. This is a very important ranking factor for SEO. For better ranking, it is important for your site design to be mobile friendly.
46. What is Page Speed and what is its importance in SEO?
Page Speed is one of the important factors of SEO. Page speed is a way to measure the speed of loading of website content. Websites with faster page speed have a good on-page SEO experience. Users like webpages that open quickly, so Google also gives priority to page speed in ranking websites.
47. How to increase the loading speed of a website?
Compress HTML, CSS and JavaScript
Optimize Images
Use CDN (Content Delivery Network)
Minimize Redirects
Use a good Hosting provider
48. What is Cloaking?
Cloaking is a method by which the content shown to the search engine is different from the content shown on the user’s browser. This is a Black hat SEO technique which is against Google’s guidelines.
49. What is Robot.txt?
Robot.txt is a file where we can tell the search engine which page to crawl and which pages not to crawl.
50. What is Google Sandbox?
It is believed that ranking a new website in Google is a very difficult task because Google uses a filter for new websites which keeps an eye on it for a few days and this is called Google’s Sandbox.
51. What is Social Signal and what is its importance?
Likes, shares and other activities of a website on social media are called social signals. This helps in the organic ranking of pages.
52. What is Local SEO?
With SEO you can rank on the global internet but if you want to promote your business in your surrounding area then you will have to use Local SEO. This is a technique by which you can boost the ranking of your website in a limited area.
53. What is Google My Business?
Google my business is an online platform from where you can manage the online presence of your business. You can put your office location in Google Map, show the details of your organization or shop on Google.
54. What is Google Trends?
Google Trends is a tool by which you can find out which keywords are trending on Google right now i.e. which terms are being searched the most.
55. What is Domain Name?
The address of a website is called a domain name, which we can access by entering it in the URL bar of the browser.
56. What is web hosting?
Web hosting or website hosting is a service in which the hosting provider provides you such facilities that you can store the content of your website on the server and show it on the Internet.
57. Which tools are used to check backlinks?
Some famous tools to find backlinks:
Ahrefs
SEMrush
BuzzSumo
Moz Link Explorer
You can also check the backlinks of your own website on Google search console.
58. Name the SEO plugins used in WordPress.
Names of top SEO plugins used in SEO:
Rankmath SEO
Yoast SEO
All in One SEO
Broken Link Checker
Also Read
Conclusion
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