Chinese App Craze Decreased in India: The effect of banning Chinese apps is beginning to appear. In the last year, the installed volume of Indian apps in the top install in the country increased to 39% from about 37% in 2018. At the same time, the install volume of Chinese apps which was 38% in 2019 decreased to 29% in 2020.
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This information came from the report by the analytics firm AppsFlyer. According to Sanjay Trishal, Country Manager of AppsFlyar India, the market of Chinese companies has decreased due to the ban. At the same time, Indian companies have achieved good growth year after year. Chinese App Craze Decreased in India.
85% of App Installations in Tier-2 and Tier-3 Cities
- According to the report, after the loss to China, the apps of Israel, America, Russia and Germany are catching up in the market. These countries have further increased India’s fast growing app market.
- Approximately 85% of app installs in India come from tier-2 and tier-3 cities. The report says that by putting regional content in the app, the user is more likely to remain on the app. According to this report by the AppsFlyer, gaming, finance and entertainment categories dominate the app install outside of small cities and towns.
- Video consumption also increased due to the OTT streaming app. Due to Corona, the trend of downloading and using digital payment and financial apps has increased among the common people.
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People Love Light and Low Data Consumption Apps
With people spending more time at home, dependence on apps increased. But, on the other hand, it also meant that users had more time to remove unwanted apps from their phones. Indian app users are preferring apps that take up less space on the phone and consume less data and work better even in poorly networked areas.