Friends, today through this article we are going to tell you about SEO. What is SEO, how does it work? Why is this important for your website or blog? What are the benefits of SEO. Let us tell you all this in detail in this article.
If you are looking to bring your business online in today’s digital world or want to rank your website on Google. So you must have knowledge about SEO. If you do not know about SEO, then you cannot rank your website or blog on Google. And cannot promote your business well online. Unless your business keywords will rank on Google. Till then your business will not grow. SEO will play an important role in growing your business online.
What is SEO?
SEO is a method by which the website is ranked on the first page of Google. In Search Engine Optimization, we optimize our website according to different SEO Factors, due to which the ranking of the website increases in SERP.
So there is an organic way in which we optimize the content of our website and website according to many SEO factors. This helps Google to understand the website better, to do Crawling and Indexing, and to give Ranking. And because of all this, the ranking of the website increases.
Search Engine Optimization – You must be knowing to some extent from the name itself that in this we optimize our website according to the search engine. And you have to understand the meaning of search engines as Google, I have already told you this.
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This means in simple language, we have to optimize our website according to Google’s Ranking Factors, and SEO Factors, which increase the ranking of the website. And when the website will rank on the first page, then Organic Traffic will also start coming to the site.
What is the Full Form of SEO?
The full form of SEO is Search Engine Optimization.
Why SEO is Important for Websites?
If you consider this as an example if you have a shop, but no customer comes and none of your goods are sold, then what would be the use of having a shop? Your answer would be, not at all!
In the same way, when you create a website and work on it, then what will be your main objective, not only that visitors come to your website, many people come and see your blog. But if no visitors come then will you be able to get any benefit from your website? not at all!
Now, this is the work of SEO. SEO is a method by which the website is ranked on the first page of Google, which brings organic traffic to the website.
Now let me ask you a question. Whenever you search for something on Google, do you visit pages 3,4 after page 2? Must not be doing at all. Even hardly you would go to page 2 of Search Result. Most people go to the top 5-6 websites of Ranking Website on Page 1 and exit after getting the answer to their searched query.
So you just think that when visitors after searching anything in Google do not even go to page 2 after page 1, then if your website does not rank on the first page of Google then how people will see your blog, on your website How will people come
That is why SEO is important for any website so that by doing proper SEO of the website, the website can be ranked on the first page of Google. So that more and more Organic Traffic comes on the website and the traffic of the website can increase.
Benefits Of SEO
- There are many benefits of doing SEO for Blogs, let’s see some important benefits.
- By doing SEO, the website can be ranked on the first page in the Search Engine Result Page.
- By doing SEO, the Organic Traffic of the website increases. And more and more people visit our website.
- Doing SEO increases the authority of your website. When you do SEO, the value of your website increases in the eyes of Google. Which helps to rank your article quickly. And when we also create a Social Media Presence of our website, then the authority of our website increases even more.
- The Trust Ratio of the website increases. When you do SEO of the website in a proper way and your website ranks in the first position of Google. So Google’s trust in your website increases due to the articles published on your website is ranked quickly because by doing Proper SEO, your website can be ranked in the first position of Google, and in this way Google’s trust in your website goes on. Is. And its advantage is seen in the ranking.
- By doing SEO, the website becomes user-friendly. And provides a good experience to the user. And the more the website is User Friendly, the more it will help your website to rank.
Types of SEO
There are mainly 3 types of SEO. On-Page SEO, Off-Page SEO, and Technical SEO. According to all three types of SEO, it is very important to optimize our website so that the website can rank on the first page. So let’s understand them one by one.
On-Page SEO is a method by which we work on the internal factors of the website. Meaning we have to optimize the Webpages of our website with many Techniques.
There are many activities of On-Page SEO through which we have to optimize our website.
To tell in simple language, in On-Page SEO, we have to write SEO Friendly Articles and optimize the content with our Targeted Keyword. And work has to be done on many similar activities like working on Meta Tags and Optimizing.
On-Page, by the name itself, to some extent, you must be understanding that in this we work on the page of our website. Now when I will tell you about many activities of On-Page SEO, then you will understand On-Page SEO better.
How to do On-Page SEO
So let us know about some On-Page SEO Techniques by following which we can do On-Page SEO of our website and blog.
The most important thing to start On-Page SEO is Keyword Research. You can also say that On-Page SEO starts with keyword research.
The better you do Keyword Research, the better your On-Page SEO will be. Because I have already told you that in On-Page SEO, we have to optimize our article and meta tags and many other factors through our Targeted Keywords.
So the better you do Keyword Research, the better and better your On-Page SEO will be.
While doing Keyword Research, we have to keep many things in mind. Like how to choose your Focus Keywords. Selecting LSI Keywords, selecting Long Tail Keywords, and many more are very important to keep in mind.
Read this: Keyword Research Complete Tutorial in Hindi
Write SEO Friendly Article
After doing Keyword Research, you have to write SEO Friendly Article. If you write SEO Friendly Articles and optimize them properly, then the chances of ranking your blog increase to a great extent. Because you must have heard that Content is king. So you write SEO Friendly Articles.
Read this to know: How to write a friendly article
How to write the URL of the post
Keep the URL of the post as short as possible and try to add your keywords to them.
Optimize the image while uploading it. Keep the size of the image low and apply ALT Tags.
Do internal and external linking
Do internal linking in your article and do external linking wherever necessary. With this, the user gets maximum knowledge and along with User Experience, Ranking also improves. Internal linking also increases the traffic of your other pages. And both these activities also show Quality SEO.
Optimize Heading Tags
Use Heading Tags in a proper way. Use H1 Tag only once in the entire article.
Write proper and optimize Meta Title and Meta Description
Write the Meta Title well and write your Targeted Keywords or Phrase Keywords in it. Also pay attention to the length of the Meta Title.
Optimize Meta Description as well and use keywords as well as pay attention to its length as well.
Meta Title and Meta Description are very important for the ranking of your website and for Quality SEO. It is very important to optimize both of these in a proper way.
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If you want to learn On-Page SEO in detail from very basic to advanced, then you can learn by reading through the link given below.
These were some important activities that are performed in On-Page SEO.
In Off Page SEO, we do not have to work on our website. Within this, we have to create Backlinks on other websites, which increases the ranking of our website as well as the Authority and Website Traffic of the Website.
Search Engine Submission
In Search Engine Submission, you have to submit your website to Search Engine. Below you have been given links to some Search Engines, you can submit your website in all these links.
Bookmarking submission is very important for the ranking of the website. You can submit your website or article to them by leaving the bookmarking website on the Internet. Here you have been given some Popular Bookmarking websites, you can also submit your website on these.
Under Directory Submission, you submit your website inside a website with High Domain Authority (DA) and High Page Authority (PA). This increases the Domain Authority (DA) and Page Authority (PA) of your website.
You can create a page of your website under social media and add a website link to it. After this, whatever new article you write on your website, share it on all social media websites. This increases the reach of your website.
Classified Submission is also an important factor of Off Page. For this, you search on the Internet by writing Free Classified Submission Site. You will find many websites. By signing up on these websites, you can submit your website here. Its most important thing is that you can submit your website in the classified website of any country.
Suppose you have to submit your website to Australia’s website, then you have to go to Google and write Top 10 Classified Sites in Australia, and the list of Best Sites will appear in front of you. If you want Free, then you have to search by writing Free Classified Sites. In this way, you can do the classified submissions.
For this, you have to comment on a good blog. And where there is an option for a website, there you have to enter the link of your website. In this way, you get a backlink from Commenting. Apart from this, on some websites, you can also Hyper Link your Focus Keyword with an Anchor inside the comment.
Question and Answer Website
You have to go to the Question and Answer website and answer the questions asked by the people. And in the same answer, you also have to give the link to your article related to that article. This will also give a backlink to your website, and traffic will also come to your website. The most popular website of Question and Answer is “Quora”, you can create your own account on it.
Guest Post is a very good technique for your website. With this, you get a High-Quality Backlink. For this, you can contact the owner of the website or blog related to your blog and take a guest post from him. Apart from this, you will also find many Free Guest Post Websites on Google. Where you can submit it by writing good content and putting a link to your website or article on your website.
Web 2.0 Submission
In Web 2.0 Submission, you can create a blog with a Subdomain. After this, by fully customizing it, you can put some articles on it. You can put the website in each of its articles. Suppose you have done a Web 2.0 Submission on Blogger, then for this, you will first have to choose a Website URL. Which you will get from xyz.blogspot.com. Such backlinks are also very powerful.
Profile Creation is also a good way of Off Page. Let us tell you that the main purpose of the Off page is to create a Backlink. Whether it is Do Follow Backlink or No Follow Backlink. There are many websites for Profile Creation that give you Do Follow Backlink. You have to go to Google and find some High DA websites, create your profile on them and put your website link in it. Due to this, you get a good backlink.
What is Local SEO?
Under Local SEO, we target only Local Audiences. Suppose you have a business in Delhi, then here you customize your website in such a way that it can be searched only in Delhi. Under this, some such keywords are focused, such as – Best Hotels in Delhi, Top 10 Hotels in Delhi, etc.
In Technical SEO, we have to work on the Technical Factors of the website. Due to which the search engine helps in Crawling and Indexing. So let me also tell you the names of some Technical Factors.
Website Loading Speed
Pay attention to the loading speed of the website. And remember that the loading speed of the website should not exceed 3-4 seconds. Try that the loading speed of the website should be less than 3 seconds. This improves the ranking of your website on the Search Engine Result Page. And in today’s time Website Speed has become very important. Which directly affects the ranking of the website.
A sitemap is like a map of the website. Where all our website data files are there, there is a roadmap, with the help of this Google’s Crawler easily crawls and indexes the website.
By creating a Robots.txt file, we tell the Search Engine that which page of our website is to be crawled and which is not to be crawled.
Canonical Issue or Canonicalization
Canonical Issue is created due to URLs in the website, which is very important to fix.
Fixing Broken Links
Many times Broken Links are created in the website, due to which whenever someone clicks on that link, he gets to see a 404 or Page Not Found error. So this also has to be corrected.
There are many other factors of Broken Links.
So these were some factors from which we work on the technical SEO of the website.
Till here you must have understood what is SEO (What is SEO in Hindi) and what is On-Page SEO, Off-Page SEO, and Technical SEO. Now we will see as a short summary what is SEO and why to do it.
Friends, I hope that by reading this article, you have got complete information about SEO. If you have got the right information by reading our article, then do not forget to share our article with your friends. If you want to know anything else related to SEO, then definitely tell us by commenting in the comment section. We will surely reply to you. Stay tuned to our website to read such informative articles. Thank you very much for reading our article!